Platform Overview

PUBLIC
50K+
Users
Pre-launch organic
4,000+
Creators
160M+ combined reach
165
Countries
Global coverage
114
Founding Creators
Permanent slots
66
Countries Targeted
Campaign coverage
31
Repositories
~142K lines
4
Patents
USPTO applications
1
Trademark
USPTO Class 36
North Star Metric: EARPUD — Earned Attention Revenue per User per Day

Product Architecture

PUBLIC

Full-stack platform built from scratch: social media, encrypted messaging, self-custody wallet, card payments, and an attention marketplace

12
Product Modules
9
Backend Engines
6
Smart Contracts
~142K
Lines of Code

Product Modules

Paid Attention MarketplaceBuilt
Users set their own price for watching verified brand content. Atomic USDC settlement via Solana smart contracts. Advertiser pays directly to user's self-custody wallet.
Paid Messenger (MonAtt)Built
Encrypted P2P messaging with paid DMs. Users set their price for incoming messages from non-contacts. 20% platform commission.
Social Feed & DiscoveryBuilt
Dual-mode feed: Friends (follow graph) and Interest (algorithmic). Posts, comments, reactions, sharing. Content-first social experience.
Stories & ReelsBuilt
Short-form video content with TikTok-style algorithmic discovery. Paid Attention ads integrated into Reels feed. Creator-first content tools.
Creator ProgramBuilt
4-tier system: Regular → Creator → Ambassador → Founding Creator. Multi-level earnings from Paid Attention, Messenger, and card interchange.
Star SystemBuilt
Follower-directed creator revenue sharing. Each user has 5 stars to allocate to creators. Separate earning stream from referrals, fully stackable.
AlemX CardBuilt
Free virtual debit card. Bridge (Stripe) for US/Canada/EU, WasabiCard for global coverage. Apple Pay and Google Pay. No issuance fee.
Self-Custody WalletBuilt
Crossmint smart wallets on Solana. USDC-native. No KYC for basic use. Fiat onramp. Non-custodial: AlemX never holds user keys.
Identity & VerificationBuilt
WebAuthn/Passkey authentication. $9.90 one-time identity verification gate for card activation. Green circle verified badge system.
Sara AI AssistantBuilt
In-app AI powered by Claude Haiku. Separate advertiser reporting module with 3-layer architecture: Report Service, template engine, narrative generation.
AlemX GiftBuilt
Standalone immutable Anchor program on Solana. Send USDC to anyone via link, even unregistered users. On-chain escrow with automatic claim.
3-Layer AI ModerationBuilt
Automated content moderation pipeline with semantic analysis. Probation pool for new ads. Escalation tiers with human review layer.

Backend Engines

Settlement Engine
Atomic USDC settlement on Solana. Branches by transaction type (PA, Messenger, Card). Real-time 75/20/5 commission splitting.
Voucher Signing
Ed25519 voucher verification with Receipt PDAs. On-chain replay protection for every paid view.
CV Proof of Attention
On-device camera presence check during paid views. No facial recognition, no biometric data stored or transmitted.
Campaign PDA Manager
On-chain campaign lifecycle. Advertiser funds held in program-derived accounts. Budget tracking and completion verification.
Semantic Ad Targeting
Interest-based ad matching engine. Connects user attention supply with advertiser demand by content semantics.
Feed Algorithm
Dual-mode ranking for Friends and Interest feeds. Engagement signals with time-decay functions and content diversity.
Notification Engine
Multi-channel delivery: push notifications, SMS, and email. Event-driven architecture with user preference controls.
Analytics / EARPUD
North Star metric tracking: Earned Attention Revenue Per User Per Day. Cross-stream analytics across all revenue sources.
Sara Advertiser Reports
3-layer reporting for advertisers: Report Service collects data, template engine structures it, Claude Haiku generates narrative insights.

Solana Smart Contracts

Campaign PDA
Advertiser campaign state and budget on-chain
Settlement Engine
Atomic multi-party USDC distribution
Receipt PDAs
Replay protection for paid views
Ed25519 Verification
Cryptographic voucher validation
Dual-PDA Wallet Model
User and platform wallet architecture
AlemX Gift Program
Immutable Anchor escrow for USDC gifts
Documentation Suite
8 module docs (bilingual RU/EN, DOCX + PPTX)
Terms & Conditions v3.0
Privacy Policy v3.0
Advertiser Terms v1.0
Community Guidelines v1.0
Agency Partnership decks
Creator Program materials (multi-language)
Codebase
Repositories31
Total Lines of Code~142,000
Execution Tasks Tracked116
Milestone Blocks18
Primary ChainSolana
Settlement CurrencyUSDC
Smart Contract FrameworkAnchor

Users by Region

PUBLIC

50,000+ users across 165 countries

Distribution

Europe
12,000
MENA & Central Asia
9,000
North America
8,500
LATAM
6,500
Sub-Saharan Africa
5,500
South & SE Asia
5,000
East Asia & Pacific
3,500

Breakdown

Europe
24%12,000
MENA & Central Asia
18%9,000
North America
17%8,500
LATAM
13%6,500
Sub-Saharan Africa
11%5,500
South & SE Asia
10%5,000
East Asia & Pacific
7%3,500

Card Coverage

SE Asia, Africa, LATAM: live
US, Canada, EU: November 2026
Bridge (Stripe) + WasabiCard

Creator Breakdown

PUBLIC

4,000+ creators onboarded, 160M+ combined reach

By Region

REGION
CREATORS
REACH
Europe
880
45M
MENA & Central Asia
680
28M
North America
720
40M
LATAM
600
22M
Sub-Saharan Africa
480
13M
South & SE Asia
400
8M
East Asia & Pacific
240
4M

Creator Tiers

114
Founding Creator
20% L1 / 5% L2 lifetime
auto
Ambassador
12% L1 / 4% L2 (10+ recruited)
6,300+
Creator
7% L1 / 2% L2
all
Regular
Standard user

Integrations & Partners

PUBLIC
Crossmint
Crossmint
Smart Wallets
AlemX Card
AlemX Card
Free Debit Card

Blockchain & Wallet

Solana — primary chain
Crossmint — smart wallets + fiat onramp
Anchor — smart contract framework
USDC — settlement currency

Card Partners

Bridge (Stripe) — US, Canada, EU
WasabiCard — Global coverage
Card is free, no issuance fee
Apple Pay / Google Pay supported

Treasury & Banking

Squads Multisig + Altitude
Wise Business (fiat operations)
USDC-first treasury
Separation of duties

Memberships & Compliance

GIFCT member
Tech Against Terrorism member
Vanta (compliance platform)
4 USPTO patent applications

Revenue Model

PUBLIC
Paid Attention
40%
Platform fee on user_price
Paid Messenger
20%
MonAtt: P2P paid DMs
Card Interchange
~1.05%
Net per card transaction
Verification
$9.90
One-time identity verification

Paid Attention Flow (user sets $1.00)

$1.40
Advertiser pays
→
$1.00
User receives
→
$0.40
AlemX keeps
→
$0.08
Referrer gets
Commission: 75 / 20 / 5 (Platform / Referrer / Reserve)Card: Free — Bridge passes 100% interchange to AlemX

Investor Section

Access requires registration and a basic NDA

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