How AlemX works

Five principles

1. Self-custody by default. Each wallet is controlled by a signing key on the user's own device, unlocked with biometrics.
2. No pooled accounts. There is no AlemX omnibus account. A balance is the on-chain balance of the user's own wallet, not an entry in our database.
3. Rules in code. Conditional payments settle through audited smart contracts whose upgrade authority has been removed. Nobody, including AlemX, can change their rules or redirect funds held under them.
4. Fiat only through licensed partners. Converting money into or out of digital dollars happens only with licensed providers, under their licenses and their KYC.
5. Withdrawal is always available. Any user can move their full balance to any compatible external wallet at any time.

Where the money goes

Explore by module

Wallet

How it works

1. On sign-up, a smart wallet is created for the user on the Solana network, using wallet infrastructure from Crossmint.
2. The wallet's signer is a key on the user's device. Every outgoing payment needs the user's approval with Face ID, Touch ID or the device passcode.
3. The wallet holds USDC, a dollar stablecoin issued by Circle. In the app it is shown simply as a dollar balance.
4. The Withdraw button on the Wallet screen sends any amount to an external wallet address of the user's choice.

What AlemX cannot do

• Move, freeze or seize funds in a user's wallet
• Reverse a transfer the user signed
• Recover funds by itself on the user's behalf without the user's signer

Policy basis

A software wallet in which the user alone controls the keys is not a custodial service. See Regulation, App Store 3.1.5(i) and Google Play.

Send

How it works

1. The sender picks a contact and an amount.
2. If the recipient has not confirmed their identity, the app warns the sender to be sure they know the person.
3. The sender approves with biometrics. The transaction is signed on the device and settles on Solana in seconds.
4. The funds arrive in the recipient's own wallet. AlemX charges no fee.

What AlemX cannot do

• Take a cut of a transfer
• Hold a transfer or redirect it to another wallet

Policy basis

A transfer between two people's own wallets, initiated and signed by the sender, without any intermediary holding the funds. Not a purchase of digital content. See App Store 3.2.1(vii).

Gift

How it works

1. The sender chooses an amount and shares a gift link with the recipient.
2. The amount moves from the sender's wallet into the AlemX Gift contract, an audited program on Solana whose upgrade authority has been removed.
3. When the recipient joins and claims the gift, the contract releases the full amount to the recipient's new wallet.
4. If the gift is not claimed in time, the contract returns it to the sender.

What AlemX cannot do

• Take any fee from a gift
• Claim, redirect or keep an unclaimed gift
• Change the contract's rules

Policy basis

A voluntary gift where 100% of the funds reach the recipient and nothing in the app is unlocked by it. See App Store 3.2.1(vii).

Paid Attention

How it works

1. The user sets the price. At registration, each user decides what their attention is worth, for example $0.50 per verified view. Later they can raise it, lower it or switch ads off entirely. Only the user can change it.
2. The advertiser sets its budget. Independently, an advertiser defines a campaign, its total budget and the maximum it is prepared to pay per view, and funds it from its own wallet. Advertisers do not see individual users' prices and do not negotiate with users.
3. The system matches. AlemX compares the two automatically. A campaign is shown to a user only when the advertiser's terms meet that user's price.
4. The user decides. If there is a match, the user sees a labeled ad and chooses whether to give it their attention. Declining or ignoring it has no consequence.
5. The attention is verified. A short on-device check confirms that a person is actually watching. No image or biometric data leaves the device.
6. The advertiser pays for the attention. When the view is complete, a smart contract transfers the user's price from the advertiser's funds into the user's own wallet, and the disclosed platform fee to AlemX, in a single transaction.

The user sells attention. The advertiser buys it.

This is a sale of a service between two parties. The user provides their attention at their own price. The advertiser, a third party, pays for that attention out of its own budget. AlemX provides the marketplace and the verification, and charges the advertiser a disclosed fee. AlemX does not hand out currency for actions and never funds payments to users from its own money.

The user's price is a filter, not a task

The price a user sets decides which ads may reach them. It is not a target to reach, a quota to fill or an activity to complete.

What the app never does

• Show a call to action to make money, watch more ads or "complete tasks"
• Pay users for downloading the app, inviting friends, posting, checking in, rating the app or any other action
• Use daily goals, streaks, quotas, minimum views, timers, leaderboards or bonuses tied to watching ads
• Send notifications urging users to watch ads for money
• Fill empty slots with house ads or suggest changing the price to get more ads
• Promise, estimate or display expected income

What AlemX cannot do

• Set or change a user's price
• Show a user an ad whose terms do not meet their price
• Pay users from AlemX funds or promise income
• Hold a completed payment back from the user's wallet

Policy basis

The app offers no currency for completing tasks (App Store 3.1.5(v)): there are no tasks, and the app pays nothing. A third-party advertiser pays the user for their attention, only at a price the user set, and only when the user chooses to accept the ad. App Store 3.2.2(x) expressly permits apps to let users choose to watch ads. See App Store and Google Play.

Paid messages

How it works

1. A user decides whether people outside their contacts must pay to reach them, and sets the price and what it includes.
2. A sender who wants to reach that person sees the price and the AlemX fee before sending.
3. The payment moves from the sender's wallet into an audited escrow contract.
4. When the recipient opens the message, the contract releases their full price to them and the fee to AlemX.
5. If the message stays unread for 3 days, the contract returns the full amount to the sender.
6. The recipient can also accept a message for free, which returns the payment to the sender.

Messages are end-to-end encrypted. Conversations between contacts are free and unlimited.

What AlemX cannot do

• Read message content
• Keep a payment for an unread message
• Change the recipient's price

Policy basis

The sender pays a specific person for their time and reply, and that person receives the price they set. No app feature or content is unlocked by the payment. See App Store.

Identity verification

How it works

1. The user selects their country. Unsupported or sanctioned countries are stopped at this step.
2. The app hands the user to a licensed partner, chosen automatically by country, to complete KYC.
3. The partner returns only the result. A verified profile shows a green ring.

What AlemX cannot do

• See or store the user's documents or selfie
• Verify identity itself

Policy basis

Verification is identity confirmation by regulated providers, not a digital product. See Compliance.

AlemX Card

How it works

1. After verification, the user activates a virtual card and can add it to Apple Pay or Google Pay.
2. At checkout, the issuing partner settles the purchase in local currency from the user's balance.
3. AlemX receives a share of interchange from the issuer. The user pays no issuance fee.

Policy basis

A payment card for goods and services outside the app, provided by licensed issuers. See App Store 3.1.3(e).

Advertising

How it works

1. A business accepts the AlemX Advertiser Terms and sets up a campaign: the creative, the audience and the maximum price per view it is willing to pay.
2. The advertiser funds the campaign from its own self-custody wallet. The transaction is signed on the advertiser's own device and goes straight into the settlement contract. No AlemX checkout, balance or credit is involved.
3. For each completed, verified view, the contract pays the viewer's price into the viewer's own wallet and the platform fee to AlemX, in one transaction.
4. Every ad is labeled as an ad, can be closed, and can be reported. Ads that break the Community Guidelines or Advertiser Terms are removed.
5. Advertisers receive reports showing verified completed views.

What AlemX cannot do

• Hold, pool or redirect advertiser funds
• Pay viewers from AlemX money
• Change a viewer's price

Policy basis

An advertiser does not buy digital content or features from AlemX. It pays other people, the viewers, directly for their attention, wallet to wallet through a contract, with no AlemX account in between. Ads are labeled, dismissible and reportable. See App Store and Regulation.

Top up and withdraw

Top up with a card or bank

1. The user enters an amount. Payment and conversion to USDC are handled by Crossmint, our licensed partner.
2. The partner delivers USDC straight into the user's own wallet.
3. Limits apply to fiat top-ups. Above partner thresholds, the partner runs its own KYC.

Deposit from an exchange or another wallet

Users can send USDC to their AlemX wallet from an exchange or another wallet. Every deposit ends up in the user's own wallet and is confirmed by the user.

Withdraw

Withdraw is on the main Wallet screen. The user sends any amount to an external wallet address or cashes out through a licensed partner. There is no AlemX approval step.

What AlemX cannot do

• Hold deposits in an AlemX account
• Block or delay a withdrawal

Fees

All fees in one place

Recipients always receive exactly the price they set. Every fee is shown before the user confirms.

My Attention

How it works

1. During sign-up, the user picks a price for brands and a price for messages. The app suggests a default the user can change.
2. The home screen shows the user's own prices, for example "For brands · $0.50" and "For DM · $2.00", and recent payments.
3. Prices can be changed in settings at any time. Offers below the user's price never reach them.

Payments go to the user's own wallet. To receive offers, the user activates their wallet with a one-time code.

Presence check

How it works

1. The first time, the app asks for camera permission through the standard iOS or Android dialog. The user can decline.
2. The camera runs only while a paid view is on screen, with the system camera indicator visible.
3. An on-device check answers one question: is a person present. Only that yes or no is used.
4. The result confirms that the view was completed. It does not measure emotions, identity or attention level.

What AlemX cannot do

• See or record camera images
• Identify a person from the camera
• Use camera data for advertising or profiling

Messenger

How it works

1. Messages are encrypted on the sender's device and decrypted only on the recipient's device.
2. Contacts message each other for free.
3. A person outside the user's contacts can reach them through a paid message, if the user has set a price.
4. Any user can block or report another user.

What AlemX cannot do

• Read the content of encrypted messages

Feed, Stories and Reels

Full policies and enforcement details are on the Trust & Safety page. Below is a summary.

Prohibited content and what happens

Zero-tolerance categories lead to a permanent block on the first violation. Other violations follow a ladder: removal, temporary suspension, permanent block. Users can appeal an enforcement decision through support.

Memberships and commitments

AlemX's Human Rights Policy follows the UN Guiding Principles on Business and Human Rights and the UN Convention on the Rights of the Child. Rules are published in the Community Guidelines, decisions can be appealed, encrypted private messages are not scanned for content, and enforcement figures are published in the Transparency Report.

Safety tools

Sara, AI assistant

How it works

1. Users open Sara to get help with the app. Advertisers receive campaign reports written with Sara's help.
2. Before first use, the app explains that requests are processed by a third-party AI provider and asks for permission.
3. Data sent to the provider is limited to what the request needs and is not used by AlemX for advertising.

Sara does not move money and cannot take actions in a user's wallet.

Creator Program

How it works

1. A creator invites people with a personal link.
2. No payment is made for an install, a sign-up or an invitation itself.
3. When invited people later use paid features, AlemX earns its platform fee. A share of that fee is credited to the creator.
4. Shares are paid from AlemX's own fee wallets. The amount the viewer or recipient receives is never touched.
5. Creators see Pending, Chargeback protection and Available amounts separately. Rates depend on the creator's tier and are set out in the program terms.

What this is not

• A payment for downloading or installing the app
• An investment or a share in AlemX
• A guaranteed income

Contests

Rules for every contest

1. Winners are decided by results, never by chance.
2. Entry is free. No purchase is needed to take part or win.
3. Official rules, dates and prizes are published in the app before the contest starts.
4. Prize funds are held in a public wallet so anyone can check they exist.
5. Anti-fraud checks apply, and fraudulent entries are disqualified.

Apple Inc. and Google LLC are not sponsors of, and are not involved in, any AlemX contest.

Recovery and deletion

Lost or new phone

1. The user signs in on the new device and passes the wallet provider's recovery checks.
2. A new device signer is set up for the same wallet.
3. AlemX staff cannot restore access to a wallet or move funds on the user's behalf.

Account deletion

1. Delete account is available in Settings.
2. Before deletion, the app shows the wallet balance and asks the user to withdraw it.
3. Personal data held by AlemX is deleted as described in the Privacy Policy. Records on the public blockchain cannot be deleted by anyone.

Smart contracts

Program registry

A program without upgrade authority cannot be changed by anyone, including AlemX. New versions are deployed as new programs, and this table is updated when that happens.

Security

Controls

Availability

How it is enforced

1. Sanctioned countries and regions are blocked.
2. The verification flow checks the user's country first and stops before any payment if no partner covers it.
3. Wallets are screened against sanctions lists before paid offers are created.
4. Markets where digital dollar services are restricted are not targeted.

Legal requests

What AlemX can and cannot provide

Details are in the AlemX Law Enforcement Guidelines. Requests: legal@alemx.com Copy

Regulation

United States

FinCEN guidance on convertible virtual currency (FIN-2019-G001, May 2019) turns on whether a business has independent control over a customer's value. People using self-custody wallets for themselves are not money transmitters, and wallet software providers that never control user funds are treated differently from custodial businesses. AlemX holds no keys and cannot move, freeze or redirect funds.

European Union

Under MiCA (Regulation (EU) 2023/1114), custody and transfer of crypto-assets for clients are regulated services. Providers of non-custodial wallet software are outside that scope. Fiat conversion in the EU is performed by our licensed partner. EEA operations run through Alemx OÜ, Estonia.

Taxes

Payments users receive are their own income under local rules. AlemX does not give tax advice.

Licensed partners

Compliance and safety

Controls

Legal documents

Terms and Conditions v3.0, Privacy Policy v3.0, Advertiser Terms v1.0, Community Guidelines v1.0.

Apple App Store

Guideline by guideline

Based on the App Review Guidelines, version of June 8, 2026.

For App Review

A demo account is provided in App Store Connect. Every module on this page has its own link, for example alemx.com/how-it-works#paid-attention, and can be opened directly from the review notes.

Google Play

Policy by policy

The same feature logic as on Apple App Store applies; screens on iOS and Android are identical.

Company and contact